The Catchy Tunes of Mumbai’s Advertising Industry

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About Course

This course is about how music gets made for TV commercials in Mumbai.

I’ll walk you through the industry — how it works, what the hierarchy is and what’s expected of you as a composer. You’ll learn the protocols and etiquette that matter when working with agencies and brands. I’ve also included a section on collaboration and co-composition, because that’s where most newcomers stumble.

I share the mistakes I’ve made over the years so you don’t have to repeat them.

The highlight: I take you through an actual TV commercial project from start to finish — the brief, the client feedback, the revisions and the final delivery. You’ll see exactly how it unfolds in the real world.

[Captions and quizzes are being added to all courses and will be available soon]

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What Will You Learn?

  • Professional Protocols and Etiquette: Learn the essential protocols and etiquette that are crucial for success in Mumbai's competitive advertising scene.
  • 
Avoiding Common Mistakes: Identify and learn strategies to avoid common pitfalls in the music production for advertising, ensuring smoother project execution and higher quality outcomes.
  • 
Practical Application: Engage in a step-by-step walkthrough of creating music for a real TV commercial, from initial concept development through client feedback to final production and ready-to-mix tracks.
  • Industry Overview: Understand the unique dynamics of the Mumbai advertising industry, particularly how music is created for TV commercials and the key players typically involved in the hierarchy.
  • 
Collaboration and Co-Composition: Explore best practices for collaborating on creative projects, including effective techniques for co-composing music and integrating feedback from various stakeholders.
  • 
Insights from Industry Veterans: Gain valuable insights from an experienced professional who shares personal anecdotes and lessons learned from years of working in Mumbai's advertising industry.

Course Content

The Catchy Tunes of Mumbai’s Advertising Industry
Explore the vibrant world of advertising in Mumbai with this online video course that delves into how music is created for TV commercials in Mumbai, highlighting the unique dynamics of this industry. Participants will learn about the critical protocols and etiquette necessary for thriving in this competitive environment, with an additional section on the best practices for collaboration and co-composition in creative projects. The course also addresses common pitfalls and how to avoid them, ensuring that learners can navigate challenges smoothly. Led by an experienced industry professional, the course includes personal anecdotes and valuable lessons gleaned from years of working in Mumbai's advertising scene. One of the course highlights is a step-by-step walkthrough of creating music for a real TV commercial—from the initial concept and client feedback to the final production. This practical approach helps consolidate learning and gives participants a real-world taste of creating music for advertising.

  • Introduction
    02:18
  • The Importance of Keeping It Simple
    06:08
  • Composing the Protinex Ad – Part 1
    09:07
  • Composing the Protinex Ad – Part 2
    06:06
  • Lessons on Co-Composing
    03:34
  • Composing the Protinex Ad – Part 3
    03:34
  • Composing the Protinex Ad – Part 4
    09:20
  • Composing the Protinex Ad – Part 5
    10:44
  • Q & A Session
    08:48
  • Common Mistakes
    13:08
  • Valuable Lessons
    07:00
  • Thank You
    00:38
  • The Catchy Tunes of the Mumbai Advertising Industry- Session Notes

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