The Catchy Tunes of Mumbai's Advertising Industry

Explore the vibrant world of advertising in Mumbai with this online video course that delves into how music is created for TV commercials in Mumbai, highlighting the unique dynamics of this industry. Participants will learn about the critical protocols and etiquette necessary for thriving in this competitive environment, with an additional section on the best practices for collaboration and co-composition in creative projects. The course also addresses common pitfalls and how to avoid them, ensuring that learners can navigate challenges smoothly. Led by an experienced industry professional, the course includes personal anecdotes and valuable lessons gleaned from years of working in Mumbai's advertising scene. One of the course highlights is a step-by-step walkthrough of creating music for a real TV commercial—from the initial concept and client feedback to the final production. This practical approach helps consolidate learning and gives participants a real-world taste of creating music for advertising.

What you'll learn

  • Professional Protocols and Etiquette: Learn the essential protocols and etiquette that are crucial for success in Mumbai's competitive advertising scene
  • Avoiding Common Mistakes: Identify and learn strategies to avoid common pitfalls in the music production for advertising, ensuring smoother project execution and higher quality outcomes
  • Practical Application: Engage in a step-by-step walkthrough of creating music for a real TV commercial, from initial concept development through client feedback to final production and ready-to-mix tracks
  • Industry Overview: Understand the unique dynamics of the Mumbai advertising industry, particularly how music is created for TV commercials and the key players typically involved in the hierarchy
  • Collaboration and Co-Composition: Explore best practices for collaborating on creative projects, including effective techniques for co-composing music and integrating feedback from various stakeholders
  • Insights from Industry Veterans: Gain valuable insights from an experienced professional who shares personal anecdotes and lessons learned from years of working in Mumbai's advertising industry

Instructor

Nitin Dubey
Music Composer and Producer

Nitin has 15+ years of experience composing and producing for brands like Cadbury, Lays, Honda and movies like Jagga Jasoos

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₹2,500 ₹3,000
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  • In-depth video lessons (1.4+ hrs)
  • Learn at your own pace
  • Watch on all devices
  • Lifetime access